Customer Loyalty Research From A Credit Card Company

April 9th, 2008

I have recently received a letter from one of the credit cards that I have. It was a surprise because it is the first time I have received a letter like that. It is a survey and they are asking for a feedback from a valuable client or so the survey says.  I suppose this is one way that they do Customer Loyalty Research.  After all, I am a loyal customer as I have been with them for 10 years already.   And I am quite satisfied with the service that is why I am still a customer. Although I have yet to answer the survey.  Ha ha! 

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Entry Filed under: Business

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